Case study

NGO Focused on Violence Against Women

Strong and Proud is an NGO focused on supporting women against violence, I addressed branding and communication challenges across platforms, creating a unified brand presence, strategic content, and expanding outreach to local and global audiences.

Objective:

The goal was to create a consistent communication strategy across all platforms, standardize branding, improve engagement, and make content easily editable for the NGO team, while expanding its reach and leadership presence.

Problem Statement:

The NGO struggled with inconsistent messaging and visuals across its platforms, making it hard for the audience to connect with its mission and values.

Key Questions to Address:

How can we create a unified and professional brand across all platforms?
How can we ensure messaging resonates with both local and global audiences?
How can we expand the NGO's reach and strengthen its leadership presence?

Strategic Actions Taken

Brand Consistency

Tactics and Execution

Optimizing Professional Image

Outreach & Networking

Brand Consistency

I conducted a comprehensive comparative analysis of the brand’s visual identity, evaluating:

Logo: Ensured the symbolic representation of a mother and child looking up at a star was communicated consistently across all platforms.
Color Palette and Fonts: Standardized the brand’s colors and fonts to ensure consistency and professionalism across the website, social media, and print materials.
Design System: Developed adaptable templates for social media posts that could be easily edited by the team, ensuring consistency while being user-friendly.

Tactics and Execution

Interviews: Team facilitated interviews with leadership figures in tech and psychiatry to gather actionable insights for content that resonates with leadership and vulnerable communities.

Pillars of Communication: Developed messaging pillars—Leadership, Mindset, and Role Models—through unique designs for each pillar, making content memorable.
Cultural Sensitivity: Utilized Spanish language in content with English captions, maximizing accessibility and preserving cultural elements for a global audience.

Outreach & Networking

Presented the NGO as a speaker at Mercury Toastmasters Berlin to reach a new audience and attract potential supporters.
Attended Tech conferences to connect with leadership figures and gather insights on supporting immigrant women in leadership.
As a team we targeted different events groups to create a networking ecosystem.

Collaboration with the IT Team

Worked closely with the IT team to ensure the website adhered to the new design standards and had a user-friendly content management system.
Proposed an "About Us" page with a story about a young girl overcoming adversity, aligning with the NGO's values and logo. This concept is in progress and aims to connect emotionally with visitors.

Challenges Addressed

Inconsistent branding and communication across channels.
Lack of professional image in interviews and content creation.
Need for increased outreach to promote the NGO’s mission.

Results and Impact

Achieved consistent branding across all platforms, elevating the NGO’s professional look.

Increased engagement through targeted content, such as interviews and social media posts.
Expanded the NGO’s audience reach through strategic speaking engagements and networking.
Collaborated with the IT team to ensure user-friendly content management for ongoing brand consistency.
The "About Us" page (in progress) will further humanize the brand and build emotional connections with visitors.

Future Plan: Education and Outreach

School Partnerships

Integrate violence prevention education into school curriculam and launch awareness campaigns.
Tech Support

Provide schools with tablets, laptops, and projectors for workshops and develop an online resource hub.
Workshops

Host workshops to help families recognize and address violence through role-playing and case studies.