TEAM
1- UX/UI Designer 2- Product Manager
ROLE
UX/UI designer
TIMELINE
6 October - Still in process
TOOLS
Figma
Introduction
I collaborated with my product manager to revamp CLIQup's significant website sections—home, events, and hangouts. This challenging project allowed me to contribute to the site's aesthetic refresh alongside my design team. My manager's trust in my design decisions was pivotal to the project's success. Additionally, I gained skills in creating a style guide and having command of components and auto layouts in Figma.
Project key features
1
Comparative Analysis and Key Learnings
2
Ideation and wireframing
3
Web/Home page
5
Web/Hangouts page
4
Web/Events page
6
Typography and color style guide
Competitive analysis
Observation
While comparing, I noticed Meetup lacked excitement, while Eventbrite's boldness inspired me. To set CLIQup apart, I integrated unique visuals with brand colors for distinctiveness.
Design and UX Integration
Emphasizing a smooth UX, curated information to avoid overwhelming users.
The home page introduced two buttons, offering users a peek into what the app provides—allowing them to explore hangouts and events and switch locations for broader visibility.
Showcased genuine user reviews with pictures on the home page to instil trust. Repeated calls to action ensured users remembered to explore further within the app.
Innovation in UX
Breaking from safe designs, we experimented with carousels, offering a fresh perspective in CLIQup's UX for standout market positioning.
Ideation
Wireframing
Home page/ Above the fold
1st Draft
2nd Draft
Final
Home Page/ Below the fold
Web/ Home
Web/ Spontaneous Meets and Hangouts
While the project is underway, user testing has yet to be initiated. Continuous feedback and iterative enhancements shape the website's overall design and functionality. Currently, I focus on refining the mobile responsiveness for an improved user experience. If you would like to know more about my design decision-making for this project, please feel free to reach out.
For more work inquiries or to grab a coffee, do email me at rrenurana8@gmail.com