TEAM
1- UX/UI Designer 2- Product Manager
ROLE
UX/UI designer
TIMELINE
6 October - Still in process
TOOLS
Figma
Introduction
I collaborated with the product manager to revamp the Home, Events, and Hangouts sections of the CLIQup Social website. I conducted a comparative analysis with competitors for each section, developed a strategy to align the website with the mobile app, and ensured a cohesive cross-platform user experience. Through user testing, I gathered feedback to iteratively refine the design. This project strengthened my skills in user-centered design and applying research to create intuitive, engaging interfaces.
Project key features
1
Comparative Analysis and Key Learnings
2
Ideation and wireframing
3
Web/Home page
5
Web/Hangouts page
4
Web/Events page
6
Typography and color style guide
Competitive analysis
Observation
While comparing, I noticed Meetup lacked excitement, while Eventbrite's boldness inspired me. To set CLIQup apart, I integrated unique visuals with brand colors for distinctiveness.
Design and UX Integration
Emphasizing a smooth UX, curated information to avoid overwhelming users.
The home page introduced two buttons, offering users a peek into what the app provides—allowing them to explore hangouts and events and switch locations for broader visibility.
Showcased genuine user reviews with pictures on the home page to instil trust. Repeated calls to action ensured users remembered to explore further within the app.
Innovation in UX
Breaking from safe designs, we experimented with carousels, offering a fresh perspective in CLIQup's UX for standout market positioning.
Ideation
Wireframing
Home page/ Above the fold
1st Draft
2nd Draft
Final
Home Page/ Below the fold
Web/ Home
Web/ Spontaneous Meets and Hangouts
User testing was conducted once, and we made changes accordingly. I worked on refining mobile responsiveness to enhance the user experience. If you would like to know more about my design decision-making for this project, please feel free to reach out.
For more work inquiries or to grab a coffee, do email me at rrenurana8@gmail.com