TEAM / Design and Copy
Rana, Atithya
ROLE
Art Marcom
TOOLS
Photoshop, Illustrator
Specialty Printing Systems (SPS)
Brief
Print Engines/Product Identification
Create a set of visuals for plug-and-play in multiple marketing touchpoints along the customer journey, from digital and social campaigns to printed ads and web ads.
Target customers for speciality packaging
Small-medium businesses are looking to print on demand in low to mid-volume quantities.
1) Print service providers who want a less expensive alternative to a press class printer and one that can run smaller print jobs.
2) In-plant SMB and medium businesses, churches, non-profit organisations, political campaigns, and universities who want to print short runs on demand under their in-house control.
OEMs and end-users
1) Production facility or manufacturing line manager for brands.
2) Food and pharma manufacturers.
Problem: The B2B space plays on the application that they provide. Losing the advantage / Benefit quotient.
Objective: To create a unique visual language with an emotional connection beyond the product delivery.
Elements: Pastel colour palate/ barcode as a design element.
Messaging: Thought-evoking messages that touch customer sentiments.
Tone: Cheeky, every day with humour.
Route Options
Route 1/ Option 1
Route 1/ Option 2
Route 2/ Option 1
Route 2/ Option 2
Campaign
At the start of the project, we presented two potential routes to our clients. However, we recognized the importance of their feedback and consistently engaged in a back-and-forth dialogue with them. As a result of this collaboration, we developed one additional route, providing our clients with a broader range of options. This process gave our clients more flexibility and helped us discover a new creative direction. By leveraging this collaborative approach, we delivered a campaign that exceeded our client’s expectations and showcased our ability to adapt and innovate.
For more work inquiries or to grab a coffee, do email me at rrenurana8@gmail.com