India @ 75

Brand: TCS

Objective: Showcase TCS's contribution to India's progress in the last 75 years, with a focus on small towns. Celebrate India's 75th anniversary.

Target Audience: Broad audience interested in India's progress and technology.

Key Message: TCS has been a significant partner in India's progress, especially in small towns where technology has played a vital role.

Role: As the creative lead for a video celebrating India's 75 years with TCS, I conceptualized and curated relevant video footage to create a compelling narrative highlighting TCS's significant contribution to India's progress, especially in people’s daily lives, where technology has played a pivotal role.

The challenge was to fit the journey into a 40 seconds video. Working collaboratively with the production house, I curated relevant content and ensured that the final video effectively conveyed the desired message. I provided clear direction to the production house, ensuring that the video met the brief requirements and exceeded expectations regarding quality and impact. Additionally, I worked collaboratively with a copywriter to ensure the visuals and copy were well-connected and expressed the desired messaging effectively.

For more work inquiries or to grab a coffee, do email me at rrenurana8@gmail.com